Tesla’s recent move to offer discounts on other models to waiting Cybertruck customers has sparked confusion and frustration among some customers. The highly anticipated Cybertruck, inspired by movies like “Blade Runner” and “The Spy Who Loved Me,” has garnered over a million reservations. However, Tesla’s decision to send emails offering discounts on other models to Cybertruck reservation holders has raised eyebrows.
The email stated, “While you await delivery of your Cybertruck, get $1000 off the lease or purchase price of a new Tesla.” To qualify for the discount, Cybertruck reservations needed to be made before the delivery event, and orders for other models had to be placed by the end of the year.
Some customers expressed confusion about the offer, questioning the need for a new car if they were supposed to get a Cybertruck. Others criticized Tesla for not focusing on Cybertruck details in the email and concluded that Tesla urgently needs to sell more vehicles.
Amidst the confusion, Tesla introduced a 1:18 scale diecast model of the Cybertruck on its online store. Priced at $225, the diecast is designed to replicate every detail of the actual Cybertruck.
The significance of these developments lies in the immense demand for the Cybertruck. During Tesla’s third-quarter earnings call, CEO Elon Musk revealed that over a million people had reserved the vehicle, with demand “off the charts.” However, Musk cautioned that achieving the targeted delivery of approximately 250,000 Cybertrucks annually might take until 2025.
While the discounts on other models may have caused confusion among customers, it is important to note that Tesla is continuously looking for ways to meet customer demands and offer a range of options. The Cybertruck remains highly anticipated, and Tesla’s efforts to provide updates and engage with customers are crucial in managing expectations and maintaining enthusiasm for the futuristic vehicle.
In the end, Tesla’s decision to offer discounts on other models to waiting Cybertruck customers may have raised eyebrows, but it is a strategic move aimed at keeping customers engaged and offering alternative options while they await the highly anticipated Cybertruck.