India’s Tourism Ministry launches Amrit Dharohar 2023 with Environment Ministry


India’s tourism industry has long been a major contributor to the country’s economy, with millions of tourists flocking to the diverse and culturally rich nation each year. In an effort to promote sustainable tourism and preserve India’s heritage, the Ministry of Tourism has partnered with the Ministry of Environment to launch Amrit Dharohar 2023.

Amrit Dharohar, which translates to “Eternal Heritage,” aims to showcase India’s rich cultural heritage and promote responsible and eco-friendly tourism practices. The initiative comes at a time when the world is increasingly recognizing the importance of sustainable tourism and the need to protect and preserve natural and cultural resources.

The partnership between the Ministry of Tourism and the Ministry of Environment is a significant step towards ensuring that India’s tourism industry grows in a sustainable manner. By combining efforts, the two ministries can work together to create a comprehensive strategy that promotes responsible tourism practices and protects the environment.

Under the Amrit Dharohar 2023 initiative, the government plans to focus on four key areas – conservation and restoration of heritage sites, promotion of sustainable tourism practices, capacity-building and skill development, and community involvement.

Conservation and restoration of heritage sites is a crucial component of the initiative. India is home to several UNESCO World Heritage Sites, such as the Taj Mahal, Qutub Minar, and the Red Fort, which attract millions of tourists every year. However, the increasing footfall and lack of proper maintenance have taken a toll on these historic sites. Amrit Dharohar 2023 aims to restore and preserve these sites, ensuring that future generations can continue to appreciate their beauty and historical significance.

Promoting sustainable tourism practices is another key focus of the initiative. The government aims to encourage tourists to adopt eco-friendly habits, such as minimizing waste, conserving water and energy, and respecting local customs and traditions. By promoting responsible tourism, India can ensure that its natural and cultural resources are not depleted or damaged by excessive tourism.

Capacity-building and skill development are essential for the success of Amrit Dharohar 2023. The tourism industry is a significant employer in India, and it is vital to equip workers with the necessary skills and knowledge to provide high-quality services to tourists. Training programs and workshops will be organized to enhance the skills of tour guides, hospitality staff, and other tourism-related professionals.

Lastly, community involvement plays a crucial role in sustainable tourism. The government plans to actively involve local communities in the decision-making process and encourage their participation in tourism-related activities. By empowering communities, the initiative aims to create a sense of ownership and responsibility towards preserving India’s heritage and environment.

Amrit Dharohar 2023 is a commendable initiative that demonstrates the government’s commitment to promoting sustainable tourism and preserving India’s rich cultural heritage. By combining the efforts of the Ministry of Tourism and the Ministry of Environment, the initiative aims to create a holistic approach towards responsible tourism practices. It is hoped that this initiative will serve as a model for other countries to follow and inspire tourists to explore India in a sustainable and respectful manner.

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