Apple Aims to Make a Quarter of the World’s iPhones in India

Apple and its suppliers have set ambitious goals for iPhone production in India, aiming to manufacture over 50 million units annually within the next two to three years. This move is part of Apple’s strategy to diversify its supply chain and reduce dependence on China.

According to insiders, if these production targets are met, India would account for a significant portion, around 25%, of global iPhone production. This would further increase Apple’s market share in the country and strengthen its position in the Indian smartphone market, which is one of the fastest-growing in the world.

The decision to ramp up production in India comes as Apple faces increasing challenges in China. The ongoing trade tensions between the United States and China, coupled with rising labor costs and other operational challenges, have prompted Apple to explore alternative manufacturing options.

India, with its large and growing consumer market, presents an attractive opportunity for Apple. The company has been gradually expanding its presence in the country, setting up retail stores and investing in local manufacturing facilities. The Indian government’s “Make in India” campaign, which aims to promote domestic manufacturing, has also been a driving factor in Apple’s decision to increase production in the country.

While China will remain the largest iPhone producer for the foreseeable future, Apple’s focus on India reflects the company’s long-term vision and strategy. By diversifying its production base and tapping into India’s manufacturing capabilities, Apple can mitigate risks associated with over-reliance on a single country.

Moreover, increasing local production in India would also help Apple reduce costs, as it can take advantage of lower labor and operational expenses compared to China. This could potentially lead to more competitive pricing for iPhones in the Indian market, making them more accessible to a wider range of consumers.

However, there are challenges that Apple and its suppliers will need to overcome to achieve these production targets. Infrastructure limitations, bureaucratic hurdles, and the need for skilled labor are among the key issues that need to be addressed. The Indian government has taken steps to address these challenges, but sustained efforts and collaboration between Apple, its suppliers, and the government will be crucial to meeting the production goals.

Overall, Apple’s plans to significantly increase iPhone production in India demonstrate the company’s commitment to diversify its supply chain and tap into the country’s growing market potential. If successful, this move could have a significant impact on Apple’s global market share and further solidify its position as one of the leading smartphone manufacturers in the world.

Disclaimer: This article is a summary of the original news article published on The Wall Street Journal. The copyright of the article belongs to Dow Jones & Company, Inc.