Apple, Google Wanted A ‘Deep, Deep Partnership’ And To ‘Work As If We Are One Company’ – Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)


Apple and Google, two of the biggest tech giants in the world, have always been direct competitors in the smartphone market. With Apple’s iOS and Google’s Android operating systems powering their respective devices, the rivalry between the two companies has been intense. However, recent reports suggest that the heads of both companies, Tim Cook and Sundar Pichai, wanted a stronger partnership.

In a 2018 meeting, Cook expressed his desire for a “deep deep” partnership with Google to the search giant’s senior management, including CEO Sundar Pichai. The idea was to integrate their services more closely, essentially making Apple and Google work as one company. This revelation is surprising considering Apple’s earlier stance on Google’s Android operating system.

In an internal email from 2013, Apple referred to Android as a “massive tracking device” before launching its iPhone marketing campaign with a strong emphasis on privacy. This was part of a presentation comparing Apple’s privacy practices with Google’s, and it was disclosed during the ongoing Google antitrust trial by the US Department of Justice. The recent disclosure of Cook’s desire for a deeper partnership with Google shows the evolving dynamics between the two tech giants.

Cook’s vision for a closer partnership with Google could raise concerns among antitrust regulators not just in the US but around the world. The idea of two major competitors working as one company could potentially lead to anti-competitive behavior and hinder fair market competition. It remains to be seen how regulators will react to this revelation and if any action will be taken.

Despite their rivalry, it is not uncommon for tech companies to collaborate and form partnerships in certain areas. For example, Apple and Google have previously worked together on projects like Google Maps integration on iOS devices. However, a deeper partnership that involves integrating their services and potentially sharing more information could have far-reaching implications.

The details of the partnership discussions between Cook and Pichai are not fully known, but it seems that both leaders were open to the idea of working together more closely. Pichai expressed Google’s interest in increasing iPhone numbers and committed to addressing Apple’s concerns. The discussion also indicated a willingness to overcome reluctance to share information, with Pichai proposing extending the terms of their existing agreement.

The potential benefits of a stronger partnership between Apple and Google are also worth considering. It could lead to improved user experiences, seamless integration between devices and services, and enhanced competition with other tech giants. However, it is crucial for regulators to carefully examine the implications of such a partnership to ensure fair competition and protect consumer interests.

In conclusion, the revelation of Tim Cook’s desire for a deeper partnership with Google highlights the evolving dynamics between the two tech giants. While it remains to be seen how this relationship will unfold and if any regulatory actions will be taken, it is clear that Apple and Google are exploring the possibility of working more closely together. The tech industry will be closely watching to see how this partnership, if it materializes, will shape the future of the smartphone market and competition between these two giants.

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